What is KW Cares?
KW Cares was the brainchild of Keller Williams agents who had a dream to reach out and support fellow KW associates facing financial hardship due to major emergencies. Mo Anderson, vice chairman of Keller Williams Realty, took this dream and brought it to fruition as a public charity.
Today, KW Cares is supported by associates from across North America. It has truly become the heart of the Keller Williams culture in action, finding and serving the higher purposes of business through charitable giving in the market centers and communities where KW associates live and work.
History of KW Cares
Designated a 501(c)(3) public charity in 2003, KW Cares raises money through Keller Williams market centers and regional offices in order to provide emergency financial assistance to members of the KW family in need through its grants program, and to support other board-designated charities and causes aligned with the mission and values of Keller Williams Realty and KW Cares.
What is a 501(c)(3) public charity?
Identified by the IRS, a 501(c)(3) is an organization that has been federally authorized to receive tax-deductible donations. A 501(c)(3) accepts donations and offers donors a tax exemption on their gifts as allowed by law.
What is the KW Cares Heart 2 Heart Program?
During large-scale emergencies, KW Cares may initiate the Heart 2 Heart Program where Keller Williams Associates adopt other KW associates impacted by a disaster.
The market center’s primary Heart 2 Heart leader is the Heart Specialist, who determines the scope of their adopted family’s essential needs, and integrates those needs with the resources of the market center or others in their network. They focus on immediate and then long-term needs of those affected.