KW Cares is a 501(c)(3) nonprofit that supports Keller Williams associates and their immediate family members facing extreme hardship as a result of a sudden emergency. Hardship is defined as a difficult circumstance that a person or family cannot handle without outside assistance. We are  the heart of the Keller Williams culture in action – finding and serving the higher purpose of business through philanthropic giving in the communities where our agents live and work.

KW associates and employees of Keller Williams Realty LLC, their spouse or domestic partner, and their legal dependents are eligible to apply for Catastrophic Hardship, Emergency, and Emergency Disaster Grants.

All insurance and other programs (including FEMA) must be exhausted before applying for a grant. Associates/employees must have had an “active” associate profile in KW White Pages or the Command Directory for the past six consecutive months to be eligible for a grant. The waiting period is waived during natural disasters. For the complete list of eligibility requirements, visit Catastrophic Hardship Grants and Emergency Grants.

In February 2026, KW Cares implemented a policy capping total grant funding at $45,000 per household, with eligibility resetting 10 years after a grantee’s most recent grant. This policy aligns with employee hardship fund best practices that focus on providing short-term stabilization rather than ongoing financial support.

The board of directors is comprised of Keller Williams leaders from across North America. It determines policy and oversees and guides the mission of KW Cares. The staff of KW Cares is responsible for the daily oversight and management of the organization. 

In the KW ethos, Market Centers are strongly encouraged to raise $50,000 annually for charitable giving with a minimum of $5,000 earmarked as a tithe to  KW Cares. The remaining $45,000 could be used for charitable giving in the local community and/or to help individuals in need in the Market Centers. Please see the Market Center Cares Kit page for more information.

Donations can be made one of three ways, first by giving through Command/Greensheets, second by mailing a check, and third by simply clicking on any of the donate buttons on our website. For a detailed overview of how to give with every transaction, where to mail checks or to donate directly, visit our Donate page. Thank you for your support of KW Cares! 

Donations to KW Cares are tax deductible to the extent that the law allows. Monetary donations are generally 100% deductible. 

No. This federal tax ID number is applicable for this non-profit only.

No. Receipts for donations made to this non-profit can only be issued by KW Cares in Austin.

The logo is not available for public use because it belongs to the organization and cannot be shared for purposes of fundraising without the express written permission of KW Cares.